Someone at work shared this video via their Facebook page, which fits perfectly into this week’s IMC 619 topic.
In fact, the Internet is one of the most effective ways to advertise to consumers. Types of advertising on the Internet include banner ads, viral marketing, widgets and of course, corporate websites.
Corporations can do much more than have a website promoting their brand – they can utilize social networking. Specifically, Whole Foods does a wonderful job of using Twitter as a customer service tool. They respond to customers’ tweets with fixes to their customer service problems. As shown below, they also use it to address questions and rumors.
Non-traditional corporations are utilizing social networking, too. I worked in a library for 3 years (I’m still a library girl at heart) and I watched our social media go from being a small way to promote happenings to the first place we would post unexpected closings, large events and really – anything else we thought our patrons would like to know. Although we didn’t do this during my time at the library, Twitter can used to answer reference questions and to help patrons find out information only a library would know.
Although 1994 wasn’t that long ago in theory, seeing the video of educated and respected journalists ask someone to define the Internet, which today is something many simply couldn’t live without, makes us realize what a terrific resource the Internet is for people in all professions.