Mobile marketing is a great way to make it easy for customers to find deals! Within the past year, the social networking platform, FourSquare, has made it easy for businesses to know who’s visiting their store(s) or restaurant(s) and find out what they like about the venue. Visitors can check in with their phone and sometimes, those who visit are given special discounts or preferential treatment by proving they have “checked-in” or are the Mayor, the term FourSquare uses for the person who has checked in the most.
See some screenshots below of places in my area that have quite a few check-ins and of course, some interesting tips…all good and complimentary to the venue.
As of the end of the 2010, over 5 million people worldwide were utilizing FourSquare.
Specific badges are given out for people who do things frequently – badges have silly names such as the Newbie badge or the Animal House badge.
Location based services, such as FourSquare, are just scratching the surface on their popularity and will continue to become extremely useful to businesses and consumers.