Monthly Archives: March 2011

Email = passé?

I learned in this week’s IMC 619 lesson that 22% of Internet users claim they use social networking sites in lieu of email, indicating they’re turning to instant messaging and text messaging (my personal favorite). This is nearly a quarter of … Continue reading

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Big City Marketing

I spent the past few days in New York City and had a ball. I stayed in a hotel a block from Times Square and did lots of touristy things. I kept having to remind myself I was really in … Continue reading

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Music Marketing & Social Networking

My favorite band growing up (and still one of my favs now) was Evan and Jaron. They are twin brothers who are considered one-hit-wonders but I was a fan long before they were “Crazy For This Girl” in 2000. In … Continue reading

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Mobile Giving: Successful or Not?

I have spent some time in the fundraising industry and I have to say – the more creative and memorable a fundraiser is, the more successful it seems. In 2009, I was introduced to a text-a-thon put on by Electrolux to … Continue reading

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