I came across a blog today that covered a topic I’ve talked about before – marketing in libraries. There is a belief that libraries are no longer needed, and as a former Ohio library employee, I know that idea is far from the truth. In fact, libraries today are even more important than in the pre-Internet era. Libraries offer resources such as free computer use, reference materials, technology training, educational programs, and an abundance of opportunities to increase your general knowledge.
That’s why in today’s society, and today’s economy, it is so important to support your local library. If we all look back to our youth, we can be thankful for what libraries have taught us, whether your memories consist of story times, Summer Reading Clubs, a favorite book series you were introduced to, or simply, a way to find others who share the same interests.
The American Library Association (ALA) created this video featuring singer Lisa Loeb. Loeb shares her fondest library memories, illustrates how library resources helped her learn about music, and also mentions how she utilizes the library today.
Truly, marketing behind libraries is phenomenal. Libraries have constantly reinvented themselves and are often on an extremely tight budget.
The most educated individuals I have met are former co-workers of mine. After all, to be a librarian, you must possess a master’s degree, attend trainings, stay up-to-date on industry news and be tech savvy.
Besides having books and other materials at your fingertips, possessing the ability to interact with such educated individuals, librarians, is a one-of-a-kind opportunity.