Category Archives: Uncategorized

Benefits of Hiring Freelancers

According to Wikipedia, a freelancer “is somebody who is self-employed and is not committed to a particular employer long term.” In the marketing world, contract workers and freelance writers are important to all businesses. After all, contractors often have wonderful … Continue reading

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How Social Networking Can Boost Your Site Traffic

In the early days of Facebook, circa 2004, profiles were solely available to college students. Seven years later, the site is open to anyone, no longer discriminating against age or educational background, and of course, is open to businesses. Some … Continue reading

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Email = passé?

I learned in this week’s IMC 619 lesson that 22% of Internet users claim they use social networking sites in lieu of email, indicating they’re turning to instant messaging and text messaging (my personal favorite). This is nearly a quarter of … Continue reading

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Big City Marketing

I spent the past few days in New York City and had a ball. I stayed in a hotel a block from Times Square and did lots of touristy things. I kept having to remind myself I was really in … Continue reading

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Music Marketing & Social Networking

My favorite band growing up (and still one of my favs now) was Evan and Jaron. They are twin brothers who are considered one-hit-wonders but I was a fan long before they were “Crazy For This Girl” in 2000. In … Continue reading

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Mobile Giving: Successful or Not?

I have spent some time in the fundraising industry and I have to say – the more creative and memorable a fundraiser is, the more successful it seems. In 2009, I was introduced to a text-a-thon put on by Electrolux to … Continue reading

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Customer Service, Social Networking & Small Businesses

Although I’ve been on Facebook for about five years, and Twitter for a few months, my parents were anti-social networking for a long time. The ultra-conservative duo viewed social networking as a “way to get your identity stolen” and just … Continue reading

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